§ THE PROBLEM
The problem
- Positioning statements on a 48-hour timeline.
- No time to chase PMs for the actual product story.
- Audience mismatch: the brief says enterprise, the release is self-serve.
Positioning: For PMs shipping without a PMM — Supabrief ships three launch docs per paste. Content angles: 1) The PM doc stack explained; 2) Why launches need three audiences.
Marketing persona = brief leads with positioning, content angles, SEO, suggested headlines.
Upload two past announcements. Supabrief learns your tone card and keeps it in memory.
On the Q3 roadmap: pull language customers actually use from last week's calls and drop it into the brief.